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Channel: Comments on: Airships and Oranges: The Commercial Art of the Second Gold Rush
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By: Brent Eades

How lovely and evocative. Reminiscent of the kinds of packaging I’d see in my grandmother’s kitchen back in the 50s. Schmidt’s work is indeed art in its own right.

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By: Robin Horton / Urban Gardens

Fascinating post, for both the history and the stunning visuals. I am from California, but never knew how the orange industry influenced development there and ultimately the industry’s own demise....

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By: Marilyn Sommerdorf

This is a most interesting site. Thanks for putting it together. In my area, the foothills of Northern California, there is a festival every year celebrating mandarin fruit....

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By: Pat

Nice article. If you want more, I spent 30 years collecting and writing about label art, and I am the historian of the Schmidt Litho Company. Happy to help in the future. — Pat Jacobsen

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